Movati Athletic is a premier chain of athletic clubs in Ontario and has been a client of Miller McConnell Signs since the clubs moved to Ottawa in 2009. Originally known as The Athletic Club, Movati underwent a complete rebrand in 2014.
Movati approached Miller McConnell Signs to help quickly and professionally transition their athletic clubs to this new, exciting brand. This was a unique challenge for Miller McConnell that saw us stepping out of our comfort zone and venturing to Southern Ontario to install custom signs for two Movati Athletic clubs.
Goals and Objectives
In order to rebrand Movati Athletic throughout Ontario, Miller McConnell Signs was engaged to:
1) Replace all interior and exterior signage in two Movati clubs outside of Ottawa;
2) Provide project management services to two clubs;
3) Deliver and install high-end signage that fits the new Movati brand;
4) Meet tight turnaround times for signage;
5) Ensure installation did not disrupt club members; and
6) Help set Movati apart from all other athletic clubs.
Results
The particularly fast turnaround time and tight deadline for this project meant that Miller McConnell Signs had to pull out all the stops to make it happen. We were able to obtain all the necessary sign permits, design, produce, and install signage in two different clubs that are hours away from the Miller McConnell studio. Meticulous planning was needed for this project to ensure all sign products and tools were packed, vehicles were maintained and ready for a multi-hour road trip, and accommodations for Miller staff were planned well in advance.
Despite all the moving parts, the Movati Athletic project went off without a hitch.
“I want to let you know how pleased we were with your company taking the lead in assisting us with our rebrand process. Your staff went above and beyond what was expected. We look forward to working with you in the future.” – Richard Quesnel, VP Facility Operations for Movati Athletic
