Channel Lettering Signage | Miller McConnell Signs

The Ottawa Optometric Clinic (now known throughout Ottawa as EyeDocs) approached Miller McConnell Signs to help them completely rebrand their clinics. They needed a sign company with the capabilities to plan, design, produce, and install engaging signs that would get their new brand noticed.

Goals and Objectives

In order to properly rebrand the clinic, Miller McConnell Signs was engaged to:

1) Determine the best signage products and installation schedule to make the company’s rebirth a smooth and enjoyable process;

2) Install exterior, low-voltage LED signage in five EyeDocs clinics throughout the Ottawa area;

3) Install new window treatments in all five EyeDocs clinics; and

4) Ensure a smooth unveiling of the EyeDocs brand at all clinic locations.


When installing new branded window treatments, we discovered that the material we planned to use did not have the desired impact and visual appeal that we needed. Miller McConnell went back to the lab to try a variety of different materials and installation options to match the EyeDocs vision.

Challenges and surprises happen, but our team was able to overcome obstacles and developed new concepts that helped us surpass our client’s expectations. The rebrand of EyeDocs was a huge success, with EyeDocs now having a unique, eye-catching brand presence that is recognized throughout the Ottawa area. Both EyeDocs and our design team are absolutely thrilled with the results of the signage, window treatments, and rebrand.