Movati Athletic has been a client of Miller McConnell Signs since they moved to Ottawa in 2009. Originally The Athletic Club, Movati underwent a complete rebrand of the company in 2014. As part of this rebrand, Movati Athletic needed to replace the interior and exterior signage at all of their 11 locations across Ontario. Movati approached Miller McConnell Signs for the three Ottawa locations, as well as project management services for the remaining locations across Ontario.
Our CEO Craig McConnell is a proud member of Movati Athletic and regularly enjoys their beautiful fitness facilities in Ottawa. “Movati Athletic has a very high-end feel and state-of-the-art fitness equipment,” says Craig.“The interior is absolutely stunning. It’s a really nice and comfortable place to workout.”
Scope of Work
Miller McConnell Signs was engaged to install all interior and exterior signage at Movati Athletic’s three Ottawa locations – Kanata, Orleans and Barrhaven. This scope of work included installing brand channel lettering signage on the exterior of the buildings, and a series of non-illuminated two-dimensional logo signs on the interiors.
Movati Athletic hired us with the mandate to complete the sign production and installations by December 26, 2014. We are very proud to say that we met this mandate and completed the project 2 days early on December 24.
Movati Athletic was looking for a very high-end production and installation process that would help their new brand come alive. They needed very fast turnaround times that wouldn’t disrupt their regular members, and they needed an end result that would set them apart from other athletic clubs in city.
Challenges and Solutions
The particularly fast turnaround time and tight deadline for this project meant that Miller McConnell Signs had to pull out all the stops to make it happen. After securing all of the necessary sign permits from the City of Ottawa and the MTO, Miller McConnell team did what we do best and executed the job on time and on budget!
Movati Athletic and their members were absolutely thrilled with the transformation. The seamless transition between old brand and the new, as well as the high quality sign products results in a collection “Wow!” from everyone involved.
“I want to let you know how please we were with your company taking the lead in assisting us with our rebrand process,” said Richard Quesnel, VP Facility Operations for Movati Athletic. “Your staff went above and beyond what was expected. We look forward to working with you in the future.”